Writing a Resume

Resume Tips – Your Brand Identity

Tide gets your clothes clean. Achoo, Kleenex please! What is your career brand identity? You know about a particular product because it has been well promoted to the point its brand name has become synonymous with the product itself.

Ever heard of Styrofoam? You know, packing peanuts and that white molded packing material we have all encountered. But did you know Styrofoam is actually the brand name trademarked by The Dow Chemical Company, not that white fluffy material we are all familiar with. The real name is “closed-cell extruded polystyrene”. I agree, Styrofoam sounds better, but that’s the point. What does […]